Our awareness-raising campaigns were one of our main work strategies during the nineties and the beginning of this century. The goal was to reach as many people as possible to raise awareness about problems and taboo issues that affect women, children, teenagers and youth.

We carried out the following campaigns:

• 1990: “Speaking outl.” This was our first mass campaign. It had a significant impact for it made the issue of family-based sexual abuse a matter of public debate.
  
  
• 1992: “This body is mine: say no to sexual violence.” This campaign used TV ads, bumper stickers and pamphlets that were aimed at children and adults (mainly teachers).
  
  
• 1993: “Let’s be different: no more violence in the streets, at home or in bed.” The campaign used printed materials, a TV ad and a rock concert against violence. It was aimed at youth of both genders.
  
  
• 1996: “Next time they raise their voice…will to be congratulate you.” This was a campaign against domestic violence.
  
  
• 1999: “Violence against women is a disaster that men can avoid.” This campaign used bumper stickers, posters, brochures, TV and radio ads. This campaign was aimed at men, in order to prevent intra-family violence.
  
  
• 2004-2005: “We need to be able to talk.” This campaigns billboards and posters. It was aimed at youth and adults, to prevent sexual abuse and HIV. This campaign was based on the stories of the characters of Sexto Sentido.
  
  

Beginning in 1994, we adopted an institutional strategy that combined research and communication actions, to increase the impact of our educational campaigns.

At the time, there was no prior experience of research-based campaigns in Nicaragua, with the possible exception of electoral campaigns.

All our campaigns had national coverage and impact on public opinion. For instance, between 25 to 30 percent of interviewees in a national household survey in 1996, with a sample of three thousand adult women and three thousand two hundred youth, remembered and interpreted correctly the messages of the “This body is mine” and the “Let’s be different” campaigns, three or four years after they were implemented.